CHALLENGE / INSIGHT
Ferragamo developed a new fragrance targeting a young, stylish and sophisticated woman, for launch in the US market.
WORK / RESULT
MA3 was hired to manage and develop all aspects of the launch, from creative to production, which included; a pop up gallery, press launch, cocktail reception and the national in-store roll out for Bloomingdales across 8 markets.
Creative Director: Catherine Cushman (Fly16x9)
Production Director: Cadrine Bauvey, Cryil Stanajic
Art Director: Norisuke Yoshioka, Zahara Gallardo
Designer: Timothée Chambovet