Develop an image campaign for Oribe Hair Care that features cool, iconic stylists from the top salons around the country.

Present Oribe as part of lifestyle...... more than just inside the hair salon, but a personality. Exploit new media (Spotify, Youtube, Flickr) to organically grow brand visibility and deepen the connection between lifestyle interests of the stylists and the Oribe brand.

Creative Director: Jason Lannert
Photographer: Bon Duke
Art Director: Norisuke Yoshioka
Designer: Norisuke Yoshioka
New York City