MA3 recognized that the Nespresso capsule was an iconic element for the brand and could be used as a representative art piece that would both drive awareness for the new stores and increase the brand’s style cache.

The giant scale capsules drew so much attention, that Nespress ordered 50 pieces and shipped them to all their retail outlets to continue fostering brand awareness.

Creative Director: Sebastien Agneeseens
Production Producer: Carine Bauvey, Cryil Stanajic
Art Director: Timothée Letouzé
Designer: Norisuke Yoshioka
New York City