MA3 was commissioned to handle all aspects of the event, from creative conception, art direction and artist commissioning to technical production and execution.

The global exhibition kicked off at the Park Armory on March 21st in New York, featuring an inauguration gala dinner, a star-studded red carpet cocktail event, and several intimate invite-only parties.

The exhibition was on a world-wide tour, making stops in key cities including Milan, Paris, Geneva, Beijing, Singapore, New York City, Hong Kong, Basel and Miami.